Lucía Romano

Growth Marketer · lifecycle, paid & experimentation

Growth marketer who treats the funnel like a system, not a set of clever campaigns. I've scaled B2C subscription products by pairing rigorous experimentation with copy that actually sounds human. I'd rather kill a pretty channel that doesn't pay back than defend it in a deck.

02

Selected work

18k → 140k subscriber scale-up

Rebuilt the acquisition mix around contribution margin, with a creative-testing engine feeding the best-paying channels.

8x paid subscribers in 30 months at flat CAC.

Lifecycle conversion program

Designed a behavior-triggered email and push journey from signup to renewal, each step tied to a measured conversion goal.

Trial-to-paid conversion up 26%; churn down 9%.

03

Experience

2021-04 — NOW

Head of Growth

Verde Subscriptions

• Grew paid subscribers from 18k to 140k in 30 months while holding CAC flat through channel mix and creative testing.
• Built a lifecycle email/push program that lifted trial-to-paid conversion by 26%.
• Stood up a weekly experiment program — 200+ tests a year — with a shared results wiki.

2018-02 — 2021-03

Growth Marketing Manager

Brio Media

• Ran paid social and search across four markets; cut blended CPA 34% in a year.
• Launched the referral program that drove 18% of new signups at near-zero marginal cost.

04

Toolkit

Growth strategyLifecycle marketingPaid acquisitionA/B testingMarketing analyticsSQLConversion copywritingRetention