"Nightbloom" launch campaign
Concepted, cast and shot a high-contrast beauty campaign spanning hero film, print and a paid-social cutdown suite.
Brand's strongest launch quarter on record; lead image still the homepage hero.Creative Director & Photographer · brand campaigns and editorial
Creative director and photographer who builds campaigns with a point of view you can feel in a single frame. Fifteen years between the studio and the set, leading teams that turn a brief into imagery brands build entire seasons around. I shoot what I direct, so the idea survives all the way to the final crop.
Concepted, cast and shot a high-contrast beauty campaign spanning hero film, print and a paid-social cutdown suite.
Brand's strongest launch quarter on record; lead image still the homepage hero.An eight-page coastal fashion editorial shot on location, art-directed end to end from mood board to final selects.
Cover feature; portfolio-defining series.